Resume

Emily Hooker

Innovative | Strategic | Analytical | Creative | Competitive

Dynamic Yield | Product Marketing Manager | November 2022 - Present

Successfully orchestrated end-to-end Go-To-Market product launches, collaborating cross functionally with Product, Customer Success, and Sales
Curated and maintained a public use case library leveraged by customers and Sales for highlighting impactful applications of the Dynamic Yield product set, achieving an engagement rate of 74%
Pioneered the development of a robust competitive intelligence program from inception, directly influencing $2.2M in closed-won revenue within its first two months
Championed and led bi-weekly sales training sessions, empowering stakeholders with in-depth knowledge of new features and refined product positioning to drive increased sales effectiveness

Code Climate | Product Marketing Manager | August 2020 - November 2022

Revamped onboarding for sales team members reducing ramp time from 6 weeks to 4 weeks with reps successfully booking meetings within their first month in the role
Established a highly collaborative cross-functional relationship between the sales, product, and marketing divisions
Created content strategy, writing internal and customer-facing knowledge base articles, blogs, case studies and factsheets

QuickShift | Content Marketing Consultant | December 2019 - August 2021

Amplified the promotion site presence by implementing SEO strategy, resulting in a #1 Google ranking
Developed and executed marketing content across digital channels including email, web, and social media
Created one-pagers, social collateral, and digital assets to broaden QuickShift’s online presence using Adobe Creative Cloud

Miami University | 2019

Bachelor of Science in Business - Marketing, Supply Chain Management, Fashion Design

Miami University Track and Field | Team Captain

MUFD | Assistant Modeling Director

Miami University Fashion and Design (MUFD)

Miami Track and Field Division 1 Athletics